Branding
Over the course of my career as a graphic designer, I have been involved in the creation, management and production of branding content. Here are some of the examples of visual identity work.
Peters - Treat Life Joyfully
As part of Peters rebrand in 2023, I was involved in the rollout of their new visual identity across their
out-of-home market in Australia. The following images are a collection of assets I worked on during my employment at Peters Ice Cream
Decal designs that were set up over vehicles used at Jamberoo Action Park, designed to create new brand awareness for Peters and to promote their product range in the out of home market.
Decal designs that were set up over vehicles used at Jamberoo Action Park, designed to create new brand awareness for Peters and to promote their product range in the out of home market.
Peters Ice Cream EDM newsletter for internal use. Constructed in Figma. The aim was to construct a fluid layout that could be filled by staff within the organisation without obstructing the overall design.
Freezer rangeboards that would be used on display in out of home markets across Australia.
Madman Entertainment
The following images are some of the branding assets I worked on during my employment at Madman Entertainment. This ranged from designing logos, building marketing collateral documentation, as well as a custom typeface called Madman Sans that I built.
Garage Entertainment
I was assigned to build the style guide for a subsidiary brand to Madman Entertainment called Garage. This guide was designed to ensure consistency in the brands visual identity across the business.
