Chopper - 20th Anniversary
PACKAGING / VIDEO EDITING / MENU DESIGN / POINT OF SALE / SOCIAL MEDIA
In leadup to the 20th anniversary of the iconic Australian feature film Chopper. I was given the opportunity to work on the campaign of the films remastered release on DVD, Blu-Ray and Digital. The following images are a collection of some of the packaging, marketing collateral and advertising material that were built in lead-up to the film’s release on the Home Entertainment market.
The image pictured above is the final product of the film release of the 20th Anniversary release of Chopper on Blu Ray. My role was to create the packaging of both the Blu-ray and DVD packaging, disc art, and the user interface that is used when the consumer uses the product.
User Interface layout of the Blu-ray menu.
Advertisement used in JB HI-FI’s monthly magazine STACK.
EDM design that was used in lead up to the release of the film on DVD, Blu-Ray and digital platforms.
Trailer Cuts
A selection of short promotional advertisements that were cut from the official trailer to promote the film across digital steaming services and social media platforms. My role was to cut down the official trailer to fit within the guidelines of Instagram and Facebook. The following clips are a selection of the 15 second, 25 second and 30 second TVC ad spots that were used across social media to aid promoting the film campaign and release.
Social Media
A series of GIF’s were created for the film’s social media campaign, which were than published on GIPHY for users to engage in the content. My role in this was to cut out small clips from the trailer and feature film and format them appropriately so they could be used as interactive GIFs.
