Treat Life Joyfully
BRANDING / MOTION GRAPHICS / MARKETING COLLATERAL
MOTION GRAPHICS / ANIMATION
As part of the rebrand of Peters Ice Cream, I worked on the turnaround of the company’s new visual identity across print, digital and video formats. This has rolled out through both Grocery and Out of Home markets across Australia.
Product Rangeboards
The following media is a selection of freezer rangeboards that would be used to display Peters products across the Out of Home ice cream markets. These carried the Peters 'Treat Life Joyfully' brand, in some instances they were customized for the venue that was selling their products (See Flip Out Rangeboard). This included the development of animated digital rangeboards, introducing motion graphics into their digital signage work.
Decals
As part of Peters rebrand in 2023, I was involved in the rollout of their new visual identity across their Out-of-home market. The following images are some of the layouts that were constructed as decals over vehicles, used to promote and sell Peters products in venues across Australia.
Internal EDM Newsletter
Peters Ice Cream EDM newsletter for internal use. Constructed in Figma. The aim was to construct a fluid layout that could be filled by staff within the organisation without obstructing the overall design.